Why the Omnicom-IPG merger ruling should have every brand, strategist, and publisher paying attention. This isn’t just a regulatory update, it’s a major shift in how media power is policed, raising urgent questions about transparency, bias, and what it really means to build values-aligned media strategies.

Five years into the Responsibly Different™ podcast, the Campfire team reflects on the evolving role of media in shaping community, democracy, and business. This milestone episode marks a new chapter and a renewed commitment to building a healthier media ecosystem.

Juneteenth marks the day freedom was finally announced to over 250,000 enslaved people in Texas—years after it was legally granted. This post explores the powerful role media played in that delay, how communication continues to shape justice today, and why recent moves by the FCC deserve our attention.

Foundational research doesn’t have to be slow or expensive. In this episode of Fireside, we sit down with Anastassia Laskey of Ground Control Research to explore how AI is transforming audience insights making it faster, more accessible, and more human. If you’re launching paid media without a clear sense of your audience, this one’s for you.

Discover how queer newspapers helped shape Maine’s LGBTQ+ history—from grassroots organizing to resistance and celebration. In this Pride Month conversation, Benn and Megan Mac Gregor reflect on the power of local media, the importance of preserving our stories, and how we can honor that legacy today.

What if brands showed up in moments of real connection—not just in your scroll? In this Fireside episode of Responsibly Different™, we talk with Jared McCarthy, co-founder of Venue Ad Network (VAN), about reimagining media inside independent music venues. From supporting local culture to reshaping ad strategy, this conversation explores how VAN is helping brands connect with audiences—without disrupting the vibe.

At the 2025 Broderson Awards, Campfire’s Director of Impact, Benn Marine, was honored with the inaugural Kevin Fahrman Award for Volunteerism and Community Impact. This powerful moment celebrated the legacy of Portland’s “Valentine’s Day Bandit” and the ripple effect of creative work rooted in care, community, and purpose.

Campfire’s 2024 Impact Report is here. See how we’re aligning media strategy with measurable climate and social outcomes—while evolving our business to meet the moment.

You can outspend your competition—but you can’t outpace trust. Here's why time matters.

Day 2 at Programmatic I/O revealed a future shaped by AI, not automation for automation’s sake — but as a chance to rebuild smarter, more human media strategies.