Our 2024 Impact Report, a Year of Going Deeper

At Campfire Consulting, we know that where and how media dollars are spent has a ripple effect. That’s why we’re proud to share our 2024 Impact Report—a reflection of our progress, our challenges, and the values driving our work forward.

2024 was a year of transformation. Our team navigated economic uncertainty, made hard decisions, and sharpened our focus on what we do best: strategic media planning and buying that drives results while aligning with social and environmental values.

In this year’s report, you’ll find:

• A breakdown of our carbon footprint—including how we reduced emissions by shifting to a co-working space.

• Our updated theory of change and a preview of what’s ahead as we deepen our commitment to measurable impact in media.

• Insights into our internal journey—what it looked like to restructure our team to go deeper into providing the best media solutions to our clients.

We also proudly joined Ad Net Zero this year, aligning with global efforts to decarbonize the advertising industry—because we believe media can be a force for good, but only if we hold it accountable.

To our clients, collaborators, and especially our team: thank you. This work is possible because of your shared commitment to building a better, data-driven future for media.

👉 Read the full 2024 Impact Report and let us know what stands out. We’re excited to be on this journey with you.