At the 2025 Broderson Awards, Campfire’s Director of Impact, Benn Marine, was honored with the inaugural Kevin Fahrman Award for Volunteerism and Community Impact. This powerful moment celebrated the legacy of Portland’s “Valentine’s Day Bandit” and the ripple effect of creative work rooted in care, community, and purpose.

Campfire’s 2024 Impact Report is here. See how we’re aligning media strategy with measurable climate and social outcomes—while evolving our business to meet the moment.

You can outspend your competition—but you can’t outpace trust. Here's why time matters.

Day 2 at Programmatic I/O revealed a future shaped by AI, not automation for automation’s sake — but as a chance to rebuild smarter, more human media strategies.

From AI hype to attribution reality, we joined the Innovator’s Lab to unpack what’s working—and what still isn’t—in today’s media landscape.

Streaming took center stage. Sports betting is the next frontier. And the old-school, transactional model? Still hanging on. Our latest recap breaks down what the Upfronts really revealed—and why a boutique approach like ours might be exactly what this industry needs next.

Our Director of Impact reflects on testifying against anti-trans legislation, making the case that protecting trans rights is essential for economic growth, talent attraction, and a thriving business climate.

Scaling a QSR brand isn’t just about reaching more customers—it’s about attracting the right investors too. Today, we explore why treating B2B and B2C media as separate efforts limits growth, and how an integrated strategy builds both brand love and franchise momentum. If you're ready to scale smart, this one's for you.

Media isn’t just telling the story of the climate crisis—it’s shaping it. At Campfire, we’re rethinking how media can reduce harm, amplify truth, and drive real change.

Who controls the narrative—and at what cost? Brands can no longer afford to ignore the impact of where their media dollars go.