Media that Moves Your Brand Forward
Visibility is nice. Results are better.
We don’t throw money at ads and hope. We engineer media plans that deliver whether that’s driving revenue, building loyalty, or making sure your audience actually cares.
And performance isn’t the only metric. We push for progress. That means carbon-conscious media, vendors held accountable, and success measured not just for brands, but for the communities they reach.
We cut through clutter, balance efficiency with effectiveness, and make every dollar count. This isn’t just better media. It’s smarter media.
OUR GOAL
Make every dollar an investment, not an expense.
Most media plans look good on paper. We make sure they work in the real world. By aligning business goals with audience behavior, we build cross-channel media plans that connect, convert, and grow over time—digital, social, local, whatever it takes to reach the right people with the right message.
MEDIA PLANNING
Where does your money go? What does it do? Transparency should be table stakes, but without understanding it’s empty. Our approach is media agnostic. We don’t buy based on convenience or what’s most profitable for us. We know the dynamics of every medium and treat each dollar like it’s our own, trading it for the right placements the right way. You won’t see the same media buy twice, every strategy is built around your goals, your audience, and your market.
Media Buying
Media shouldn’t rely only on rented audiences. We help brands activate the data they already own. CRM cleanup. CDP integration. First-party and zero-party data structured to inform smarter targeting, sequencing, and audience refinement.
This isn’t reporting. It’s wiring your media to your business. Privacy-first and secure, built to reduce waste, increase relevance, and adapt as people move through their journey.
Data activation
We Know the Right People And How to Work with Them
Having connections is one thing. Knowing how to work with them is another. With access to 700+ media vendors nationwide (and growing), we don’t just buy placements we navigate the push and pull, ask the right questions, and structure deals that generate results. Whether it’s a programmatic buy leveraging one of our seats in an independent demand-side platform (DSP), social, connected television (CTV), broadcast, streaming audio, print, out-of-home, search, retail, or something entirely custom, we place your media where people are ready to pay attention, and we can tell you why.
AI-Driven Media, Powered by People
Everyone's suddenly talking about AI like it just arrived. In media, it's been running quietly for a decade, inside the adtech that targets, optimizes, and reports on nearly every campaign you've ever seen.
Our team moves with it as it advances. Mostly, we use it to aggregate data, pulling signals from across the media landscape into sharper reporting and tighter attribution, so you can see what's actually driving results.
The tools get faster every year. The judgment stays human. Every insight still gets read, tested, and shaped by our team before it becomes a recommendation.
AI helps us see the pattern sooner. People decide what it means.
Media That Doesn’t Trash the Planet
We don’t just buy media. We clean it up. Digital advertising now rivals the airline industry in carbon emissions, simply from serving ads. We cut waste, lower emissions, and avoid funding low-quality inventory.
We activate curated packages through SSPs and premium publishers that prioritize both performance and sustainability. The result is cleaner supply paths, smarter placements, and a brand reputation that doesn’t bankroll the digital landfill. It’s better business and a media strategy that doesn’t cost the earth.
frequently asked questions
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Nope, that’s not our jam. We’re not a creative agency. We’re here to focus on your media investments and make sure every dollar works harder. We stick to what we do best: media strategy and execution. But don’t worry, we have amazing creative partners we can connect you with to bring your vision to life.
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Absolutely. We work in collaboration, not competition. We support some of the best creative agencies out there, helping them deliver powerful media strategies for their clients. The best stories come from the power of partnership, and we’re all in for that.
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We don’t do one-size-fits-all. Our pricing is customized to fit the unique needs of each client and their project. Depending on scope, we might use a commission-based model for media buying, keep you on retainer for ongoing strategic support, or even work on a revenue share or equity model for select brands. Whatever the approach, our flexible pricing ensures we’re set up to drive results with the right investment, aligned with your goals.
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Because media is complicated, and you shouldn’t be spending your time figuring it out. We bring the expertise and tools needed to optimize your media investments. From choosing the right channels to managing performance tracking, we act as an extension of your team, so you can focus on what you do best. Hire us, and we’ll work smarter to ensure your ad dollars work harder, cutting through the noise and driving real results.
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Founded in 2017 by Chris Marine, we’ve managed over $38MM in paid media for challenger brands, regional players, and nonprofits. Chris’s journey from on-air journalist to ad sales for big media companies sparked the creation of Campfire Consulting. He wanted to build a better way to support businesses while also doing good for people and the planet, and that’s exactly what we’ve been doing ever since.
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We’re proudly a Certified B Corporation, which means we meet rigorous standards for social and environmental performance, accountability, and transparency. We’re also a 1% for the Planet member, pledging 1% of our revenue to environmental causes. In 2025, we joined Ad Net Zero, reducing the carbon footprint of our campaigns. We don’t just talk the talk we walk the walk.
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We don’t just focus on profits—we believe in balancing people, the planet, and business growth. While we’re data-driven, we put human connection at the heart of every media decision. We understand how media dollars can support journalism, amplify underrepresented voices, and bring access to diverse representation in entertainment. Our Certified B Corporation status reflects our commitment to using media as a force for good—delivering measurable results while driving positive social and environmental impact.
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Let’s still talk. Media is an investment, and we believe everyone should understand how their dollars are working to drive growth regardless of the budget size. While we may decide, based on your goals, that you might not be at the right point in your marcomm journey to invest just yet, let’s make that decision together. We’re committed to transparency and ensuring that even small investments are strategically optimized. Media doesn’t need to be in the background when it’s a core part of your brand’s growth, and everyone deserves to be better informed.
the campfire difference
At Campfire, we’re not just here to place ads we’re here to build partnerships that actually move the needle. Our approach is flexible, hands-on, and results-driven, because real growth doesn’t come from one-size-fits-all solutions. It comes from knowing your brand, understanding your business goals, and making every media dollar work smarter.
BETTER MEDIA INVESTMENTS START HERE.