Because “let’s just run some media” isn’t a strategy.
Before channels.
Before tactics.
Before money gets put to work.
Audience Planning is where we connect business goals to real people and the communities they live in.
It’s the work our Head of Strategy leads to make sure media decisions aren’t just efficient, but meaningful. Because brands don’t grow in a vacuum. They grow inside communities. And communities are held together by trusted local media.
Start with people. Stay rooted in community.
We’re media-agnostic by design.
But we’re local-media-first on purpose.
Why? Because trust and community go hand in hand. And local media—TV stations, radio, newspapers, magazines, publishers, retail networks—often have stronger relationships with people than brands do.
Audience Planning is where we decide how to earn that trust instead of trying to shortcut it.
Our Point of View
What This Work Does
Audience Planning defines who we’re reaching, the communities they’re part of, and the media brands they trust.
That context shapes everything that follows. It allows us to build a media strategy rooted in trust, community, and real-world behavior—not just platform targeting.
How We Approach It
We bring together first-party data, audience research, and category insight to identify who matters, where they belong, and which media brands they trust.
From there, we translate that understanding into clear direction for the media strategy.
No assumptions. No default buys.
Why It Matters
Done right, audience planning turns media from a spend into a strategy.
It guides how you go to market, defines each channel’s role, aligns local and national media, and connects measurement to real outcomes.
The result is media that shows up where people already believe.
WHAT YOU GET
Audience Planning engagements scale to fit the need, from focused audience insights to deeper strategic frameworks that guide media planning and measurement.
The output is practical, opinionated, and built to be used - because growing brands starts with growing trust. And trust is built locally.
BUILD WITH US
We work with regional scaling and national challenger brands. We guide growth-minded teams to make smarter media decisions that spark measurable results. Our mission is to help leaders invest in media with confidence, scale with purpose, and grow responsibly.