Media works best when it’s intentional, human, and built to last.
OUR LEADERSHIP TEAM
These are the folks you’ll see. Plenty more are behind the scenes.
Great media takes more than a few names on a page. It takes planners, buyers, ad ops, analysts, partners, and publishers pulling in the same direction. We skip the hierarchy, keep the egos small, stay focused on our craft, and build long-term relationships that make the work smarter.
Meet Chris
Chris is the Founder and CEO of Campfire and brings a rare perspective shaped on both sides of the media business. He started in the newsroom, learning how stories earn trust and attention, before moving inside some of the largest and most diversified media companies in advertising, including Sinclair, TEGNA, and Cox Media Group. Over 18 years, his experience has spanned a portfolio of brands including Hisense USA, Ball, Blue Harbor Fish Co. (a division of StarKist), Stonyfield Organic, Allagash Brewing Company, and many more. That path gives Chris an insider’s understanding of how to build media partnerships that serve clients, the people they’re trying to reach, and the publishers who make the ecosystem possible, with a focus on context, timing, and long-term value.
Meet DAVID
David is the Head of Strategy at Campfire and brings a business-level lens to how media and marketing actually work in the real world. He began his career on the management consulting side at the Boston-based consultancy Pile and Company, before moving agency-side to work on international and national tourism and education accounts. That mix makes him a master at connecting what a brand is trying to achieve with audience and market research to shape media strategies that make sense and hold up under pressure. At Campfire, he’s known for challenging assumptions, asking the questions others skip, and turning complexity into clear direction teams can actually act on.
Meet Kelly
Kelly is Campfire’s Client Growth Director and brings a sharp, relationship-driven approach to helping brands and Campfire’s agency partners grow with intention. Her experience spans both the buy and sell side of media, including roles at VideoAmp, Firefly, and as a National Audio and Video Investment Negotiator at RPA. That mix gives Kelly a clear-eyed point of view on how media decisions really get made and where value is often left on the table. At Campfire, she’s known for connecting strategy to relationships and turning smart conversations into partnerships that actually last.
Meet Pip
Pip is Campfire’s Managing Director and the steady hand behind how the work actually gets done when things get complicated. His background includes work at Skyword, where he supported content and marketing programs across teams and clients, building a strong foundation in workflow management, coordination, and execution. At Campfire, Pip oversees media operations and process, helping turn smart strategy into real-world momentum through clarity, accountability, and an instinct for keeping all the pieces moving in the same direction.
Meet Aidan
Aidan is a Senior Account Strategist and the architect of Campfire’s media infrastructure, responsible for building and managing the teams that handle technical delivery and ad operations. He previously worked at Cross Media, one of the nation’s largest independent media agencies, and at Fundamental Media, where he has overseen and been directly hands-on-keys with media budgets ranging from $1M to $100M. That experience shaped a pragmatic, no-nonsense approach to media strategy, grounded in how platforms actually work and how accountability shows up in the real world. At Campfire, Aidan is known for turning insight into systems and making sure media performs the way it’s supposed to, not just the way it’s reported.
Meet Benn
Benn serves as Campfire’s Director of Impact in an advisory capacity, helping keep the agency accountable to its commitment to people and planet beyond the day-to-day client work. His background includes national experience as a field director and organizer for human rights campaigns across the country, working directly with policy makers and communities to drive participation, advocacy, and systemic change. That experience informs how Benn guides Campfire’s impact work: practical, people-centered, and rooted in action. He’s known for grounding purpose in reality and making sure values show up in decisions, not just statements.
THE CAMPFIRE DIFFERENCE
We get personal
We don’t do cookie-cutter. We dig deep into your brand, understand what makes it tick, and build media strategies that actually move the needle. This isn’t just a service it’s a true partnership designed to fuel your growth.
Purposeful agility
Fast doesn’t mean reckless. We stay sharp, move fast, and adapt but always with your long-term vision in focus. We cut through the noise, spot the right opportunities, and make sure every move is intentional, not just reactive.
results that matter
The numbers tell a story, but real success is about more than just metrics. We craft media strategies that don’t just drive growth - they build real connections, create lasting brand momentum, and keep you ahead of the curve.
WORK WITH US
We work with regional scaling and national challenger brands. We guide growth-minded teams to make smarter media decisions that spark measurable results. Our mission is to help leaders invest in media with confidence, scale with purpose, and grow responsibly.