
CaMpfire Journal
Our journal is where media, values, and fresh perspectives collide. From industry insights to stories that move us, this is where we spark conversation and share what shapes our work, and the world around us.
Honoring Queer History: How Local Media Helped Maine’s LGBTQ+ Community Find Connection, Safety, and Pride
Discover how queer newspapers helped shape Maine’s LGBTQ+ history—from grassroots organizing to resistance and celebration. In this Pride Month conversation, Benn and Megan Mac Gregor reflect on the power of local media, the importance of preserving our stories, and how we can honor that legacy today.
Fireside with Jared McCarthy: Reimagining Media in a World That Craves Connection
What if brands showed up in moments of real connection—not just in your scroll? In this Fireside episode of Responsibly Different™, we talk with Jared McCarthy, co-founder of Venue Ad Network (VAN), about reimagining media inside independent music venues. From supporting local culture to reshaping ad strategy, this conversation explores how VAN is helping brands connect with audiences—without disrupting the vibe.
Campfire’s Benn Marine Receives Inaugural Kevin Fahrman Award for Community Impact
At the 2025 Broderson Awards, Campfire’s Director of Impact, Benn Marine, was honored with the inaugural Kevin Fahrman Award for Volunteerism and Community Impact. This powerful moment celebrated the legacy of Portland’s “Valentine’s Day Bandit” and the ripple effect of creative work rooted in care, community, and purpose.
Our 2024 Impact Report, a Year of Going Deeper
Campfire’s 2024 Impact Report is here. See how we’re aligning media strategy with measurable climate and social outcomes—while evolving our business to meet the moment.
Why Time Is the Most Overlooked Variable in Media Performance
You can outspend your competition—but you can’t outpace trust. Here's why time matters.
Programmatic I/O Day 2 Recap: Signal Loss, Glass Boxes, and the Challenger Class of Social
Day 2 at Programmatic I/O revealed a future shaped by AI, not automation for automation’s sake — but as a chance to rebuild smarter, more human media strategies.
Programmatic I/O 2025 Day 1 Recap: Why Media Strategy Matters More Than Ever
From AI hype to attribution reality, we joined the Innovator’s Lab to unpack what’s working—and what still isn’t—in today’s media landscape.
What the 2025 Upfronts Revealed and What They Didn’t
Streaming took center stage. Sports betting is the next frontier. And the old-school, transactional model? Still hanging on. Our latest recap breaks down what the Upfronts really revealed—and why a boutique approach like ours might be exactly what this industry needs next.
Why trans rights Matter for business: Reflections from the Maine state house
Our Director of Impact reflects on testifying against anti-trans legislation, making the case that protecting trans rights is essential for economic growth, talent attraction, and a thriving business climate.
Scaling QSRs: Why B2B and B2C Media Must Work Together
Scaling a QSR brand isn’t just about reaching more customers—it’s about attracting the right investors too. Today, we explore why treating B2B and B2C media as separate efforts limits growth, and how an integrated strategy builds both brand love and franchise momentum. If you're ready to scale smart, this one's for you.