CaMpfire Journal

Our journal is where media, values, and fresh perspectives collide. From industry insights to stories that move us, this is where we spark conversation and share what shapes our work, and the world around us.

Benn Marine Benn Marine

Fireside with Jared McCarthy: Reimagining Media in a World That Craves Connection

What if brands showed up in moments of real connection—not just in your scroll? In this Fireside episode of Responsibly Different™, we talk with Jared McCarthy, co-founder of Venue Ad Network (VAN), about reimagining media inside independent music venues. From supporting local culture to reshaping ad strategy, this conversation explores how VAN is helping brands connect with audiences—without disrupting the vibe.

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Chris Marine Chris Marine

What the 2025 Upfronts Revealed and What They Didn’t

Streaming took center stage. Sports betting is the next frontier. And the old-school, transactional model? Still hanging on. Our latest recap breaks down what the Upfronts really revealed—and why a boutique approach like ours might be exactly what this industry needs next.

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Chris Marine Chris Marine

Scaling QSRs: Why B2B and B2C Media Must Work Together

Scaling a QSR brand isn’t just about reaching more customers—it’s about attracting the right investors too. Today, we explore why treating B2B and B2C media as separate efforts limits growth, and how an integrated strategy builds both brand love and franchise momentum. If you're ready to scale smart, this one's for you.

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