CaMpfire Journal

Our journal is where media, values, and fresh perspectives collide. From industry insights to stories that move us, this is where we spark conversation and share what shapes our work—and the world around us.

Chris Marine 2/3/25 Chris Marine 2/3/25

The Rise of Green Media: How Brands Can Embrace Sustainable Advertising

Optimizing ad formats for energy efficiency, reducing programmatic waste, and offsetting emissions, brands can align their advertising strategies with their environmental values.

Benn Marine 1/25/25 Benn Marine 1/25/25

DEI Under Attack, What Businesses Need to Know About the FCC’s Disney Investigation

Chris Marine 1/17/25 Chris Marine 1/17/25

TikTok’s Potential Shutdown: A Guide for Brands

Chris Marine 12/6/24 Chris Marine 12/6/24

Breaking Down the Digital Media Debate: Independent DSPs vs. Google’s Ad Suite

Chris Marine 11/21/24 Chris Marine 11/21/24

Strengthening Connections: A Guide for Media Sales Teams to Build Lasting Partnerships

Chris Marine 10/17/24 Chris Marine 10/17/24

What Happens When Companies Choose Community Over Competition

Chris Marine 10/2/24 Chris Marine 10/2/24

The Responsible Use of AI in Paid Media: Walking the Tightrope Between Innovation and Integrity

Chris Marine 8/27/24 Chris Marine 8/27/24

B1 Status: Unpacking The Dual Certification That Sets Impact Brands Apart

Chris Marine 8/21/24 Chris Marine 8/21/24

Unmasking Greenwashing: The Power of Transparency in Sustainable Practices

Chris Marine 8/5/24 Chris Marine 8/5/24

Using Your “Impact Report Offseason” for Continuous Improvement

CaMpfire Journal

Our journal is where media, values, and fresh perspectives collide. From industry insights to stories that move us, this is where we spark conversation and share what shapes our work—and the world around us.

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