We’re Proud to Announce: Campfire Consulting Has Recertified as a B Corp With a Score of 133

Most brands know us for one thing: helping challenger brands grow through media that builds familiarity, not waste. Today, we’re excited to share something that strengthens that commitment even further: Campfire Consulting has officially recertified as a Certified B Corporation earning a score of 133 (up from 89.5).

For us, this isn’t just a badge. It’s the clearest proof of how we operate, client-first, community-minded, and relentlessly focused on doing this work the right way. And for the brands we serve, especially challenger CPG brands, our recertification directly benefits the quality, transparency, and performance of the media we run on your behalf.

Below, we’ll break down what the certification means, why our score jumped so significantly, and how this work translates into better outcomes for your business.

What B Corp Certification Means in a Media Agency

B Corp certification evaluates a company across five key Impact areas:

• Governance

• Workers

• Community

• Environment

• Customers

Most marketing and media agencies earn the majority of their points in Workers or Governance. Campfire’s biggest gains, and our highest-scoring categories, were in the Customer and Community impact areas. That’s unusual. And it’s intentional.

Why it matters to clients:

When an agency’s largest B Corp gains come from how they treat customers, it signals something important:

Your media dollars are being managed by a partner whose systems, policies, and business model are designed to protect your interests, not ours.

Our Three Impact Business Models: Why They Matter for Challenger Brands

We qualified for three Impact Business Models (IBMs) under the Customer category one of the strongest indicators of a company’s commitment to serving clients ethically and with long-term value.

1. Supporting Underserved and Purpose-Driven Enterprises

Historically, most of our clients have been nonprofits, mission-driven companies, and emerging challenger brands. We’ve designed our systems, and our pricing, for organizations that don’t have the luxury of waste. Every dollar has to work. B Corp certification verifies that we plan, purchase, and optimize media with that responsibility front and center.

2. Arts, Media, and Culture

Media shapes culture. We take that responsibility seriously. This IBM recognizes the way we prioritize buying directly from publishers, local newsrooms, and independent media companies whenever possible.

For challenger brands, this translates to:

• Higher-quality environments

• Stronger brand lift

• More trust from the communities you want to reach

3. Serving In-Need Populations

This reflects the outcomes of the work our clients do every day. When we build media for organizations serving families, workers, young people, or under-resourced communities, we’re intentional about where those dollars go and what those impressions create.

This is media planning as stewardship, not just scale.

Two Areas We’re Especially Proud Of This Year

1. Our Direct-to-Publisher Work (and a Preview of What’s Coming Next)

Direct-to-publisher buying has always been part of our DNA, long before it became an industry talking point.

For us, it’s simple; local publishers are the heartbeat of trusted media. When they thrive, communities thrive. When communities thrive, brands grow faster. In the new year, we’ll be announcing a major expansion of this work one that will strengthen regional media ecosystems and give challenger brands new ways to reach audiences with authenticity, efficiency, and transparency.

(Stay tuned. We’re excited to share more.)

2. Carbon Accounting for Media — Standard in Our Reporting in 2026

Starting in 2026, every campaign we run will include carbon accounting in the reporting we deliver to clients.

Why this matters:

• Media has a measurable carbon footprint, where there is wasted carbon, there is surely wasted dollars.

• Optimization decisions based on footprint improve both sustainability and performance.

• Clients deserve visibility into the full impact of their media investment not just impressions and click-through rates.

This addition deepens our commitment to making media work better for people and the planet, without compromising the outcomes challenger brands need.

Why This Recertification Matters for Challenger Brands

Marketing leaders today are asking sharper questions:

• How do I know my media partner is aligned with our values?

• How do I reduce waste while increasing brand lift?

• How do I show our stakeholders that our marketing is responsible and effective?

A B Corp Certified media agency, especially one scoring 133, offers clearer answers.

Because here’s the truth:

Trust is a competitive edge. Transparency accelerates growth. And familiarity, not spend, is what wins markets. Our B Corp certification signals that the way we plan, buy, and measure media is deeply aligned with how challenger brands win.

What People Are Asking About “B Corp Marketing Agencies”

What is a B Corp Certified marketing or media agency?

A B Corp Certified marketing or media agency is one that meets high standards of accountability, transparency, and positive impact across governance, workers, community, environment, and customers. For clients, this means the agency’s practices are audited by a third party to ensure responsible, ethical, and effective work.

Why work with a B Corp media agency?

Because it ensures your media dollars are spent transparently, ethically, and with consideration for both business outcomes and community impact. B Corp media agencies typically prioritize high-quality placements, responsible tracking, and reduced waste.

Do B Corps make better marketing partners for challenger brands?

Yes. Challenger brands thrive when their media feels human, resonates with communities, and builds trust quickly. B Corp agencies are structured to protect client interests, reduce waste, and make values-driven decisions that support long-term growth.

Does B Corp certification improve ROI?

Indirectly, yes. By reducing waste, improving placement quality, and increasing transparency, B Corp practices help brands allocate their budgets more effectively, which leads to stronger outcomes for the same spend.

Why This Milestone Matters for Us and for You?

Recertifying as a B Corp isn’t a finish line. It’s a checkpoint. It’s a measure of how well our systems, values, and daily work hold up under scrutiny. Our score jump from 89.5 to 133 reflects:

• Stronger processes

• Deeper client stewardship

• Industry-leading innovation

• A team committed to doing work that matters

Most importantly, it reflects the trust our clients place in us and our commitment to earning that trust every day. We’re honored to be a B Corp. But even more than that, we’re honored to be your media partner.

Here’s to the next chapter. And to building familiarity, fueling growth, and strengthening communities, together.

Curious how our impact stacks up to our peers in the B Corp community? See the charts below.

In the below charts you’ll see our score in an impact area along side the average score of all businesses in our country (USA), our sector (Service, industry is Advertising & Market Research), and all certified B Corps in our size range. You can also review our scores on our publicly listed profile in the B Corp Directory.