Toning Down Truth: Hollywood, the Trump Era, and the Cost of Erasure

This quarter, Business Insider reported that studios are quietly telling creatives to "tone down" liberal themes and queer storylines. It’s not a directive—it’s a chilling effect.

Content decisions are increasingly driven by fear of backlash, rather than artistic integrity or cultural relevance. And that matters because media doesn’t just reflect culture—it shapes it.

Why it matters: When queer and justice-centered narratives are shelved, we don't just lose stories. We lose visibility, empathy, and connection. This has real-world consequences, from legislative policies to hate-fueled violence.

Stories move people—literally. They sway public opinion, shape cultural norms, influence voters, and inform lawmakers. When stories about marginalized people are removed or reduced, society loses its most powerful tool for cultivating empathy: human connection. Storytelling is not just entertainment—it is a vehicle for humanization.

A diversity of stories doesn’t divide us; it reminds us how deeply connected we all are. When people see themselves reflected with dignity and truth, it affirms belonging. And when people see others reflected with dignity, it expands understanding and builds bridges. This is how we move toward collective liberation—by ensuring that no one is left behind in our cultural narratives.

As brands, we have a choice: do we invest in erasure, or in elevation? Do our media dollars reinforce silence or spark connection?

What you can do:

• Make values-based ad placements. Support media outlets that uplift historically excluded voices.

• Partner with creators telling bold, inclusive stories—even when it's not the trend.

• Ask media partners how they're supporting equity in production and storytelling.